05 jan Santos Convention Center will be renamed Blue Med Convention Center on January 1, 2022

The result of a partnership between the health operator and the French multinational company GL events

Everybody is talking about the Nova Ponta da Praia. This revitalized space has been an attraction for many residents and visitors because of the Mercado do Peixe [Fish Market], the interactive fountains, and the Convention Center. Cleared after strict health measures, the space has been hosting concerts, events, lectures, and even Covid-19 vaccination has been carried out there.

On January 1, 2022, the venue currently called the Santos Convention Center will be renamed the Blue Med Convention Center. The health operator believed in this project and decided to bet the farm on this important undertaking. It is a bet not only on the city, but on the region as a whole in this growth recovery. The site is a reference in the region and, besides, Blue Med wishes to be an example for other companies to also bet on winning projects and value the regional heritage.

“It is an opportunity to strengthen our brand together with important partners like GL events. Being part of the economic recovery with strong names makes us sure we are on the right track. Bringing Blue Med’s name to the business niche, encouraging business tourism, bringing major fairs and events to Baixada Santista is our goal for 2022”, says Rogerio Martins, CEO of Blue Med. 

GL events, in turn, has also believed in this great partnership. The French multinational, with more than 40 years of experience and a network of 53 venues for events operated on four continents, is responsible for the Santos Convention Center concession. “GL events’ commitment is to develop the site nationally and internationally, to attract events that generate business, jobs, and income for both the city and the entire region. A partnership like this with Blue Med adds a lot of value to the business. We are joining the forces of our brands to position Santos as one of the main destinations for events in the country,” says Milena Palumbo, CEO of GL events Brasil.

For Blue Med’s CEO, Rogério Martins, the company will have a large-scale visibility with social and corporate events, especially the international medical congresses. “With this partnership, our brand will be linked to all the events that take place at the convention center, including health events. It is certainly a great opportunity to get exposure on several fronts,” says the executive.

Countdown

To celebrate the agreement, a countdown to January 1, 2022 will be displayed for the public.

About GL events

With over 40 years of experience, GL events is a global leader in the events industry, operating in the main market segments:

• congresses and conventions;
•  fairs and exhibitions;
• cultural, sports, corporate, official and political events.

GL events is organized into 3 divisions and provides a comprehensive service types:

• Live – events design, production, and logistics;
• Managed venues – a network of 53 events venues operated on four continents,
• Exhibitions – organizer of fairs, congresses, and events.

GL events is involved in all phases of the event, from concept and design to implementation.

GL events has invested more than 1.3 billion reais in Brazil since 2006. In December 2020, GL events Brasil was awarded the concession by the São Paulo City Hall to operate the Distrito Anhembi for the next 30 years. Besides DISTRITO ANHEMBI, the Group operates five events spaces in the country, among them, the São Paulo Expo, the Riocentro, and the Jeunesse Arena, both in Rio de Janeiro, the Santos Convention Center, on the São Paulo coast, and the Salvador Convention Center, in Bahia. GL events Brasil organizes 10 exhibitions and develops 100 events every year.

GL events is listed on the Eurolist Euronext Compartment B (Paris Stock Exchange).

Follow GL events on LinkedIn and Instagram.

About Blue Med Saúde: Blue Med is a regional health insurance operator whose mission is to promote greater access to health care in a welcoming and agile manner, with efficient resource management and sustainable growth.

About Blue Med Saúde

As a commitment to its clients, Blue Med’s priority is to ensure the well-being of its associates, always following the rules of the ANS (National Agency of Supplementary Health) and the Consumer Defense Code. Blue Med Saúde is more than a health insurance operator, it is a company that seeks, above all, to improve the quality of life of its associates and the community in which it operates.

Social projects:

Of course, besides health, Blue Med is also concerned with social issues. Recently a partnership was signed with Hsanp and the paratheletes from Esperia Club. In Santos, the Escola de Surf Radical/Blue Med, in partnership with Santos City Hall, led by professor Cisco Araña is an example that works focused on quality of life are successful. Seniors over 60 and also people with reduced mobility learn to surf.

Recognition to those who deserve it:

The company also recognizes the importance of the Craques da Vila and has signed health insurance partnerships with Santos FC idols that did not have medical assistance. In all, 11 of them received the benefit.

Press office contacts:

 GL events – Danthi Comunicações

Silvia Vasconcelos – silvia@danthi.com.br – (55 11) 96336-8102

Érica Arruda – erica@danthi.com.br – (55 11) 97541-7448

Blue Med

Roberta Lemos – roberta_lemos@terra.com.br

(55 13) 99740-9393